SAIC MOTOR(SH:600104) Xin Lang Cai Jing·2025-09-04 00:53Core Insights - The 28th Chengdu Auto Show has opened, featuring SAIC Volkswagen's new model, the Lavida L, which is priced starting at 119,900 yuan [1][3] - The Lavida L is positioned as a high-performance A+ class coupe aimed at young consumers seeking personalized fuel vehicles, with the GTS model starting at 139,900 yuan and equipped with a 2.0T engine [3][4] Product Launch and Features - The Lavida L showcases a wide-body coupe design, frameless doors, and an electric tailgate, emphasizing a sporty aesthetic [4] - The GTS model includes exclusive black sport kits and dual exhausts, enhancing its individuality and quality [4] - The new Lavida L and ID.3 GTX modification kits were launched, with pre-sales starting on August 29 [7][8] Marketing and User Engagement - SAIC Volkswagen is enhancing user engagement through activities like sharing car stories and offering exclusive racing courses for lucky owners [10] - The company has introduced a "player modification car" plan, establishing a dedicated modification fund for new Lavida L and ID.3 owners [10] - The brand is focusing on a dual fuel strategy, reinforcing its leadership in the fuel vehicle market while catering to the personalized needs of fuel vehicle users [10][11] Competitive Positioning - The Lavida L's launch coincides with the 10th anniversary of the Lavida series, which has sold over one million units, highlighting its market significance [3][10] - The introduction of the Lavida L is part of SAIC Volkswagen's strategy to embrace younger consumers and enhance interaction through various user activities [11]