Core Insights - The Chinese skiing industry has shown a significant recovery and growth, with the number of skiing participants reaching 26.05 million in the 2024-2025 season, marking a 12.9% year-on-year increase, and surpassing the pre-Winter Olympics peak of 1.91 times per person [3][7][10] - The market is experiencing a structural shift, with indoor ski resorts becoming the mainstay of the skiing market, while outdoor ski resorts are seeing increased concentration and growth in destination ski resorts, particularly in Jilin and Xinjiang [3][5][12] Market Performance - The total number of operational ski resorts in China is 748, with 66 indoor and 682 outdoor resorts, reflecting a mild expansion trend [5][20] - The total number of ski resorts decreased from 935 to 914, indicating a market consolidation where smaller, less efficient resorts are being eliminated [5][20] - Jilin province leads in skiing participants with 3.763 million, followed by Hebei and Xinjiang, with respective figures of 3.19 million and 2.47 million [8][10] Indoor Skiing Growth - Indoor ski resorts have expanded rapidly, with the number increasing from 5 in 2013 to 66 in 2024, accounting for 8.82% of all operational ski resorts [16][19] - Indoor ski resorts generated 5.63 million skiing participants, representing 21.61% of the total skiing population, highlighting their growing importance in the market [16][20] Regional Distribution - The top five provinces for skiing participants are Jilin, Hebei, Xinjiang, Heilongjiang, and Beijing, with Jilin showing a 23.7% increase year-on-year [8][11] - Beijing is the only province showing a decline in skiing participants, attributed to the post-Winter Olympics market adjustment and increased competition from surrounding provinces [10][11] User Demographics - The skiing user base is becoming younger, with a significant increase in the popularity of snowboarding among individuals aged 20-35 [28][30] - A substantial portion of users (25%) ski only once per season, indicating that skiing remains an experiential activity for many [30][31] Infrastructure and Capacity - The number of ski lifts has increased to 365, with 12 new lifts added, but the overall capacity and efficiency of ski resorts still need improvement to meet growing demand [25][27] - The majority of ski resorts have a vertical drop of less than 100 meters, which limits their appeal compared to larger resorts [23][24] Future Outlook - The southern regions of China are seeing a rise in indoor ski resorts, driven by demand and investment, but the challenge remains in promoting a comprehensive ice and snow culture [33][34] - The skiing market in China is expected to continue evolving, with a focus on enhancing user experience and expanding infrastructure to support the growing number of participants [27][34]
中国滑雪人次达2605万的背后：这两大趋势正愈演愈烈
3 6 Ke·2025-09-04 00:51