Zhi Tong Cai Jing·2025-09-04 01:16Core Insights - Apple plans to launch its own AI-driven search tool next year, intensifying competition with OpenAI and Perplexity AI Inc. [1] - The new system, internally dubbed "World Knowledge Answers," aims to integrate with Siri and potentially be applied to Safari and Spotlight [1][2] - The initiative is part of a long-awaited upgrade for Siri, which is expected to be released in spring as an "answer engine" [1][2] Group 1: Siri Upgrade and AI Integration - The new search experience will feature an interactive interface that integrates text, photos, videos, and local points of interest, providing AI-driven summaries for faster and more accurate results [2] - Current Siri struggles with complex queries and often defaults to Google or ChatGPT for answers, highlighting its shortcomings in Apple's AI capabilities [2] - Apple is working on a comprehensive upgrade for Siri, which will allow it to utilize personal data and screen content for better query handling [4] Group 2: Collaboration with Google - Apple has reached an agreement with Google to evaluate AI models developed by Google for supporting Siri, indicating a collaborative approach to enhance Siri's capabilities [1][6] - The new Siri will potentially use a customized version of Google's Gemini model, which will run on Apple's private cloud servers [6][7] - Apple is also considering using Anthropic's Claude model but is currently leaning towards Google's technology due to more favorable financial terms [7] Group 3: Future Developments and Strategic Moves - Apple plans to visually revamp Siri and develop a health AI agent to support a paid health subscription service by 2026 [8] - During the development of the new Siri, Apple has considered acquisitions, including discussions with Perplexity and Mistral, although it is no longer actively pursuing these options [9] - The company is facing a talent exodus, with key members of its AI team leaving for competitors, which may impact its development efforts [9]