Core Viewpoint - The article discusses the challenges faced by editors in the publishing industry as they are increasingly required to engage in self-media and live streaming, which adds to their workload without additional compensation [34][36][38]. Group 1: Industry Trends - The trend of full self-media has become a new KPI for many editors, with both high and low marketization publishing institutions encouraging or requiring editors to establish self-media accounts [4][10]. - Some publishing units have even gone as far as to require all editors to engage in live streaming and short video production as a means of survival [4][10]. Group 2: Challenges Faced by Editors - Many editors are unprepared for live streaming, often receiving last-minute notifications to participate without adequate training or resources [16][18]. - The lack of interest from both the audience and the organization leads to a sense of isolation for editors during live streams, with very few viewers tuning in [25][31]. - Editors express frustration over the increased workload without a corresponding increase in pay, as self-media and live streaming are added to their existing responsibilities [34][36]. Group 3: Misconceptions and Realities - The belief that live streaming and self-media can serve as a "lifeline" for struggling publishing institutions is misguided, as these strategies are often implemented without a clear understanding of their effectiveness [36][38]. - The traditional image of editors as quiet, book-focused professionals is being challenged by the demands of live streaming, leading to a loss of professional identity and dignity [37][38].
编辑搞团播?老实人没招了
Hu Xiu·2025-09-04 01:32