一看名字就想买，这几支秋冬奶茶新品要赢了

Core Viewpoint - The naming of milk tea products has become increasingly complex and artistic, leading to consumer confusion and discussions on social media about the trend of difficult-to-understand names [1][5][21] Group 1: Consumer Reactions - Many consumers express frustration over the complexity of milk tea names, comparing ordering to "unpacking a blind box" and noting that names are often too long and hard to remember [1][5] - Some consumers adopt a more tolerant attitude, stating that they prioritize the visual appeal and sound of the names, even if they are difficult to understand [3][5] Group 2: Trends in Naming - The trend of complex naming in the milk tea industry reflects a broader phenomenon where names are becoming longer and more literary, increasing the cognitive load on consumers [5][21] - Despite the criticism, there are also new product names that resonate well with consumers, often featuring more concrete and distinctive descriptions that trigger purchase desires [6][8] Group 3: Effective Naming Strategies - Successful milk tea names often incorporate "uncommon yet familiar" fruits, creating a sense of novelty and anticipation among consumers [8][9] - Including specific varieties and origins in product names serves as a quality endorsement, providing consumers with a sense of trust and traceability [12][13] - Associating names with familiar flavors or popular snacks can lower the barrier for trying new products, as seen with names that evoke traditional desserts [14][16] Group 4: Evolution of Naming Practices - The evolution of milk tea naming reflects changing consumer demands, transitioning from straightforward names to those that entice consumers to try new flavors [21] - While creative names can enhance product appeal, there is a risk of overemphasizing novelty at the expense of product quality, which can hinder customer retention if expectations are not met [21]