Ge Long Hui·2025-09-04 02:56Core Viewpoint - Bank of China International's research report indicates that Haier Smart Home's revenue increased by 10% year-on-year and net profit rose by 16% in the first half of the year, with the second quarter showing similar growth rates, reflecting the positive impact of reform efforts [1] Group 1 - The second quarter performance exceeded expectations due to the effective implementation of digital reforms aimed at improving profit margins [1] - The company faces challenges from U.S. tariffs affecting its U.S. business with General Electric Appliances, but the digital transformation is yielding positive results [1] Group 2 - The bank anticipates a significant reduction in growth momentum in the second half of the year, particularly in the fourth quarter, due to diminishing marginal effects from the trade-in subsidy [1] - Despite the expected slowdown, profit margins are projected to improve through premium product offerings and organizational streamlining, creating further operational leverage [1] Group 3 - The bank has raised its earnings per share forecast for the company by 2.5% for this year, while lowering the earnings per share estimates for 2026 to 2027 by 2% to 3% [1] - The target price for H-shares has been increased from HKD 33.4 to HKD 34.3, maintaining a "Buy" rating [1]