盒马会员店谢幕：消费分层时代下的零售战略反思

Core Insights - The decision to shut down all Hema X membership stores represents not only a business contraction but also a strategic correction [1] - In the increasingly clear landscape of "consumer stratification," Hema's attempt to cover multiple consumer segments with a single value proposition reflects a misunderstanding of the consumer market and its own core competitiveness [1] - The lessons learned from Hema's experience are valuable for other retail companies [1]