Apple(US:AAPL) Di Yi Cai Jing·2025-09-04 03:34Core Viewpoint - Apple is expected to raise prices for its upcoming iPhone 17 series, with analysts predicting an average price increase of $50, reflecting a broader trend of rising smartphone prices across the market [1][4]. Pricing Trends - The iPhone 14 series had starting prices of $799, $899, $999, and $1099 for the iPhone 14, 14 Plus, 14 Pro, and 14 Pro Max respectively. The iPhone 15 series saw starting prices of $799, $899, $999, and $1199, indicating a price increase for the Pro Max model [3]. - The iPhone 16 series also experienced price increases compared to the iPhone 15, with starting prices of $829, $899, $999, and $1199 [3]. - IDC reported a 3.4% decline in global smartphone shipments in 2023, but an 8% increase in average selling prices, indicating a trend of rising prices across all regions and brands [4]. Product Innovations - Analysts anticipate that Apple may introduce a new lightweight model, the iPhone Air, at the upcoming event, which is expected to be the thinnest iPhone yet at 5.5mm and weigh around 145 grams [5]. - The iPhone Air is projected to be priced around $899, although there is a possibility of price increases [5]. - There are expectations for Apple to innovate further in AI capabilities, with plans to integrate AI-driven search tools into Siri, although this product is not expected to launch until next year [6]. Future Projections - Analysts predict that Apple will release its first foldable iPhone in 2026, with expected shipments of 8 to 10 million units in that year, and 20 to 25 million units in 2027 [6].