36氪首发｜掘金“微醺”社交经济，精酿品牌「TAGSIU」获近千万 Pre-A 轮融资

Core Insights - TAGSIU, a craft beer brand, has completed nearly 10 million RMB in Pre-A financing, aimed at expanding its store chain, retail channels, and supply chain development [1][4] - The craft beer market in China reached 148.78 billion RMB in 2023, doubling since 2018, and is expected to exceed 180 billion RMB by 2027, with a compound annual growth rate of over 8% [4][5] Company Overview - Founded in 2020, TAGSIU combines offline store experiences with retail channel layouts, targeting urban consumers seeking personalized and social drinking experiences [1][3] - The brand's retail segment focuses on canned and bottled beers sold through various channels, including chain restaurants, e-commerce platforms, and supermarkets [1] Investment and Partnerships - The recent investment round included partners like MinIPO and Cool Mouse Brewery, which enhances TAGSIU's supply chain capabilities [1][4] - Cool Mouse Brewery, located in Guangdong, plans to expand its production capacity significantly, which will benefit TAGSIU's supply chain [4] Market Strategy - TAGSIU aims to address the industry's challenges, such as over-reliance on traditional B-end channels, by expanding its retail presence and making craft beer more accessible to the general public [5][6] - The brand has adopted a competitive pricing strategy, making its products more affordable, with prices as low as 9.9 RMB for two bottles in supermarkets [6][9] Distribution and Expansion - TAGSIU is rapidly expanding its distribution network through partnerships with convenience stores and supermarkets, ensuring product availability even in cities without physical stores [6][9] - The brand is also exploring opportunities in hotel bars and mini-bars, collaborating with various hotel chains to provide craft beer [9][12] Consumer Engagement - TAGSIU engages with younger consumers through events, brand collaborations, and creative marketing strategies, establishing itself as a cultural brand [13] - The brand's direct consumer interactions facilitate real-time feedback for product development, enhancing its supply chain and product offerings [13][15] Future Outlook - TAGSIU plans to focus on scaling its store operations, deepening retail channels, and innovating product development to capture a larger market share in the growing craft beer sector [16]