Ge Long Hui·2025-09-04 04:14Core Viewpoint - The launch of the "funds custody" service by Shenzhen Beike Shendu aims to rebuild consumer trust in home decoration transactions through a three-party regulatory system involving customers, banks, and enterprises [1][5][15] Group 1: Funds Custody Mechanism - The funds custody service ensures that customer renovation payments are frozen in a personal bank account and only released in batches upon customer satisfaction at key project milestones [5][8] - The mechanism operates on the principle of "separation of interest and principal," ensuring that interest accrued during the freezing period belongs to the customer, thus safeguarding consumer rights [5][8] Group 2: Industry Challenges and Solutions - The traditional "pay first, then construct" model in the home decoration industry has led to risks such as fund misappropriation and quality issues, creating a "lose-lose" situation for consumers and enterprises [8][15] - The funds custody model enables a "pay after service" approach, marking a necessary shift from extensive expansion to quality competition in the industry [8][15] Group 3: Impact and Future Developments - The funds custody model has already been implemented in 15 cities, with over 15,000 households and more than 2 billion yuan in funds secured [11][15] - The company plans to enhance its service system and integrate the custody model with digital construction management to ensure transparency and traceability of funds [11][15] - The initiative signifies a transition in the home decoration industry from verbal commitments to institutional guarantees, potentially transforming the industry’s credit ecosystem [15][16]