Bei Jing Shang Bao·2025-09-04 04:28Core Insights - The Chinese learning tablet market experienced a significant surge in Q2 2025, with shipments reaching 1.54 million units, marking a year-on-year increase of 44.6%, the highest in nearly three years [1] Market Performance - The top five companies in the market, including Zuoyebang, iFLYTEK, Xueersi, Bubugao, and Xiaoyuan, collectively captured 82.3% of the market share [1] - Zuoyebang continues to lead the market, while iFLYTEK achieved the highest sales revenue through its high-end models [1] - Xueersi introduced a new product, the P4, targeting the price segment below 3000 yuan, contributing to its market presence [1] - Xiaoyuan, a new entrant, successfully entered the top five for the first time [1] Growth Drivers - IDC highlights that the expansion of offline channels, the upgrade of software and hardware, and the dual extension of user demographics are driving the learning tablet market into a new growth cycle [1] - However, the risk of product homogenization is also increasing alongside this growth [1]