3 6 Ke·2025-09-04 04:28Core Insights - The article highlights the rapid growth of the music app "汽水音乐" (Soda Music), which has reached nearly 100 million monthly active users (MAU) and is positioned as a strong competitor against established players like Tencent Music and NetEase Cloud Music [3][5][14] Group 1: User Growth and Market Position - As of July 29, 2025, Soda Music's MAU reached 99.22 million, marking a 95.21% increase year-over-year, surpassing the 10-year-old咪咕音乐 (Migu Music) and approaching Tencent Music and NetEase Cloud Music [3][4] - In Q2 2025, Tencent Music reported 553 million MAU, while NetEase Cloud Music maintained approximately 200 million MAU [3] Group 2: Competitive Advantage - Soda Music's growth is significantly attributed to its integration with Douyin (TikTok), where 78% of user-generated content utilizes music from the app, creating a seamless transition for users [5][6] - The app focuses on signing emerging artists and producing original content, contrasting with Tencent Music and NetEase Cloud Music, which primarily rely on established artists' music rights [7][14] Group 3: Marketing and User Engagement - The "看见音乐计划" (See Music Plan) launched by Douyin and Soda Music aims to support original music with a budget of 2.5 billion, promoting new songs and artists [7] - A notable example of this collaboration is the viral song "跳楼机" (Jumping Machine), which garnered over 15 billion views on Douyin and significantly boosted user engagement on Soda Music [7][10] Group 4: Business Model and User Demographics - Soda Music adopts a free-to-use model supported by advertisements, appealing to price-sensitive younger users who prefer free services over paid subscriptions [12][13] - The app's recommendation algorithm, powered by Douyin's data, effectively captures user preferences, leading to a high overlap with users' existing playlists on other platforms [12][13] Group 5: Challenges and Future Outlook - Despite its success, Soda Music faces challenges related to copyright, lacking rights to major artists like Jay Chou, which could hinder long-term growth [14] - The app's current position as the third-largest music platform is stable, but competing with Tencent Music and NetEase Cloud Music for market share remains a significant challenge [14]