奥特曼联名激活百亿市场，国内IP为什么越联名越穷？

Core Insights - The licensing fee for Ultraman is 250 million, which has the potential to activate a market worth billions, indicating significant growth opportunities in the IP sector [1] - However, the domestic IP landscape is becoming increasingly fragmented, with collaborations yielding diminishing returns, as the combined profits of local IPs do not match those of a single entity like LEGO [1] - The article raises the question of what constitutes a successful collaboration in the current market environment, suggesting that not all partnerships are equally beneficial [1] Industry Analysis - The Ultraman licensing fee of 250 million is a strategic move aimed at tapping into a market that could exceed 100 billion, highlighting the potential for lucrative IP ventures [1] - The trend of increasing collaborations among domestic IPs is leading to a dilution of profitability, as evidenced by the comparison with LEGO, which remains a dominant player with higher profit margins [1] - The article emphasizes the need for a reevaluation of collaboration strategies within the domestic IP market to ensure that partnerships are not only frequent but also financially viable [1]