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告别“内卷”,差异化竞争格局渐成,哪些光伏企业能卡位成功?

Core Viewpoint - The photovoltaic industry is expected to experience a reasonable price recovery and profit restoration, with improvements in the fundamentals driven by policy support and technological innovation [1][4]. Policy Impact - A series of targeted policies have been introduced since 2025 to address the issue of "disorderly low-price competition" in the photovoltaic industry, establishing clear boundaries for healthy industry development [3]. - The revised Anti-Unfair Competition Law prohibits the sale of products like silicon materials and components below cash cost, setting a price floor and curbing "suicidal price cuts" [3]. - The Central Financial Committee emphasized the need to govern low-price competition and promote the orderly exit of backward production capacity, signaling a strong push for supply-side structural optimization [3]. Market Dynamics - Since the second quarter of 2025, prices across the photovoltaic industry chain have shown an orderly recovery, indicating improvements in supply-demand relationships and competitive order [4]. - Silicon material prices have seen a significant increase, with the average transaction price for multi-crystalline silicon reaching 47,900 RMB per ton, marking a 3.37% rise and an eight-week consecutive increase [4]. - The reduction in low-price sales and the gradual decrease in industry inventory have contributed to this price recovery [4]. Industry Trends - The photovoltaic industry is transitioning from homogeneous competition to differentiated development, with leading companies exploring unique market segments [6]. - Companies like Southeast Network Frame are actively pursuing carbon-neutral strategies and investing in renewable energy projects, such as a 110MW agrivoltaic project [6]. - Innovative application models, including photovoltaic + energy storage and photovoltaic + agriculture, are becoming increasingly mature, contributing to the industry's high-quality development [7]. Performance Metrics - In the first half of 2025, the national photovoltaic installed capacity reached approximately 1.1 billion kilowatts, a year-on-year increase of 54.1%, with cumulative power generation of 559.1 billion kilowatt-hours, up 42.9% [7]. - The photovoltaic equipment sector has seen a significant rise, with the sector index increasing by 37.26% since early April 2025 [7].