Sou Hu Cai Jing·2025-09-04 06:11Core Viewpoint - The implementation of the "Artificial Intelligence Generated Synthetic Content Identification Measures" aims to regulate the production and dissemination of AI-generated content, enhancing transparency and accountability across various platforms [1][6]. Group 1: Implementation by Platforms - Major platforms such as Tencent, Douyin, DeepSeek, Weibo, Bilibili, and Kuaishou have announced the launch of AI-generated content identification features to comply with the new regulations [1][3]. - Douyin requires users to actively add explicit identification when publishing AI-generated content and will verify unmarked content for AI generation [3]. - DeepSeek has implemented identification for AI-generated content and prohibits users from maliciously altering or hiding these identifiers [3]. - Bilibili and Weibo have also introduced similar identification features, ensuring that unmarked AI-generated content will be flagged according to community rules [4]. Group 2: Challenges and Considerations - Platforms face multiple challenges in implementing these measures, including the need for advanced computational power and algorithms to handle vast amounts of content identification [5]. - There is a necessity for user education to reduce resistance to the identification process and to ensure compliance with the new regulations [5]. - Experts suggest that a dual identification system (explicit and implicit) will significantly enhance content transparency and help users quickly identify AI-generated information [6][7]. Group 3: Impact on the Industry - The new measures are expected to reshape the current AI content ecosystem by enforcing a clear identification system that can help mitigate the spread of false information and deepfakes [6][7]. - The identification requirements will likely disrupt low-quality content generation models while favoring high-quality, human-assisted content creation [7]. - In the long term, the identification system is anticipated to establish a trustworthy foundation for the healthy development of the AI industry, shifting it from "wild growth" to "regulated innovation" [7].