博弈融资租赁：未来汽车租赁竞争与投资报告

Group 1 - The Chinese financing leasing market is entering a transformation period as major banks and auto finance companies compete in the auto loan market, with increasing regulatory policies on financing leasing and auto financing leasing [1] - In 2023, the National Financial Regulatory Administration issued notifications to strengthen supervision while encouraging direct leasing business and limiting sale-leaseback business, aiming for a 15 percentage point decrease in the proportion of sale-leaseback business in new business by 2024 compared to the first three quarters of 2023 [3] - The auto leasing industry is entering a critical period of transformation and upgrading, supported by government policies promoting the standardized development of the auto leasing industry and enhancing service consumption [5] Group 2 - The auto financing leasing companies predominantly have group backgrounds, and their development model should focus on resource synergy within the group to create a "finance + industry operation" collaborative platform [8] - There is a growing demand for personalized and intelligent auto financing leasing solutions as consumer expectations for vehicle quality and service increase, with a consensus in the industry on the need for digital transformation driven by data [8]