Hisense V.T.(SH:600060) Zhong Guo Xin Wen Wang·2025-09-04 06:56Core Insights - The annual IFA consumer electronics exhibition in Berlin will focus on "Innovation, Connectivity, Sustainability," highlighting smart home technology, artificial intelligence, and green technology [1] - Hisense will present under the theme "AI Your Life," showcasing practical applications of AI and commercial innovations that embody the future lifestyle enabled by AI technology [1] Group 1: Hisense's Technological Advancements - Hisense has accelerated its AI technology development, establishing cross-OS platform capabilities that connect its VIDAA OS and Connect Life smart home platform, enhancing user experience through interconnected appliances [3] - The VIDAA OS has been recognized as the "fastest TV operating system" in a benchmark test conducted by WEKA MEDIA PUBLISHING GmbH, achieving a performance score of 89% across 11 usage scenarios [3] Group 2: Smart Home Ecosystem and Market Performance - The Connect Life platform integrates AI and IoT to enable interconnectivity among various home appliances, voice control, and smart scene interactions, enhancing the smart home ecosystem [4] - In the first half of the year, Hisense's smart large-screen refrigerators equipped with Connect Life sold for nearly €3000, with sales in overseas markets increasing by 2.8 times year-on-year, demonstrating strong competitiveness in the global high-end market [4] - Hisense aims to capture the high-end European market by iterating differentiated products such as smart large-screen refrigerators and high-efficiency refrigerators, with plans to achieve the highest market share in refrigerator sales by May-June 2025 [4]