理发店迎来“倒闭潮”！明明没有电商冲击，为啥把自己逼上绝路？

Core Insights - The hairdressing industry is facing a significant crisis, with over 300,000 closures expected in 2024 and 87,000 in 2023, indicating a major industry reshuffle [2][8] - The decline is attributed to excessive upselling practices, rising operational costs, and increased competition from low-cost alternatives [3][5][9] Industry Challenges - Excessive Upselling: Many hair salons have shifted from providing basic services to aggressive upselling, leading to a loss of customer trust and a decline in repeat business [2][3] - Rising Costs: Operational costs, including rent and wages, are increasing, particularly in first-tier cities, putting financial pressure on salons [3][5] - Intense Competition: The emergence of low-cost quick-cut salons has attracted price-sensitive customers, further straining traditional salons [3][5] Economic Factors - Economic Downturn: The overall economic environment is contributing to the decline, with rising unemployment and reduced consumer spending impacting the hairdressing sector [5][9] - Consumer Behavior Changes: Post-pandemic, consumers are cutting back on discretionary spending, leading to longer intervals between haircuts [5][8] Market Dynamics - Market Segmentation: There is a clear divide in the market, with low-end quick-cut salons remaining busy while mid-range salons struggle due to poor service quality and high prices [6][8] - Trust and Value: The industry is losing customer trust due to poor service experiences, which is essential for retaining clientele [6][9] Future Outlook - Need for Industry Reform: The industry must return to its core values of providing quality service at reasonable prices to survive the ongoing crisis [6][9] - Potential for Recovery: Some salons that simplify their services and focus on customer satisfaction are finding stability, suggesting a path forward for the industry [6][9]