Core Viewpoint - BMW Group is set to launch its first mass-produced model of the new generation, the BMW iX3, on September 5, marking a significant leap in design, technology, and user experience, as part of its forward-looking strategy [1] Group 1: New Generation Strategy - The new generation strategy represents BMW's most visionary project in its history, focusing on innovation across various dimensions including artificial intelligence, driving dynamics, powertrains, battery technology, operational concepts, digitalization, and production [1][3] - BMW aims to reshape sustainable luxury mobility through systematic thinking, with the new generation concept cars showcasing a significant leap towards electric, intelligent, and sustainable luxury [2] Group 2: Product Launch and Features - The design of the new generation BMW iX3 pays homage to the classic BMW 1500 model while incorporating a new design language that enhances its recognizability [3] - The iX3 is built on a new dedicated electric platform (NCAR) and integrates groundbreaking technologies such as a new intelligent electronic architecture and revolutionary cylindrical batteries [3] - By 2027, BMW plans to launch over 40 new models globally, with more than 20 new BMW models specifically for the Chinese market between 2026 and 2027 [3] Group 3: Focus on the Chinese Market - The new generation BMW iX3 is tailored for Chinese consumers, addressing their aesthetic and functional needs with features like enhanced space, comfort, and intelligent driving assistance [4] - The vehicle boasts a maximum range of over 900 kilometers (CLTC conditions) thanks to the sixth-generation eDrive technology, alleviating range anxiety for electric vehicle users [4] - BMW collaborates with leading Chinese tech companies to integrate AI capabilities and develop intelligent driving solutions suited for local road conditions, emphasizing China's strategic importance in the automotive technology race [4]
新世代首款量产车明日全球首发 齐普策:将前沿创新融入新世代中国专属车型