新一代帕里斯帝欲重塑旗舰SUV市场认知

Core Insights - The new generation of the Parisi is officially launched for pre-sale at a starting price of 293,800 yuan, targeting the competitive mid-to-large SUV market in China [1][8] - The vehicle emphasizes three main product pillars: hybrid technology, spaciousness, and luxury configuration, aiming to redefine the concept of a "family flagship SUV" [3][7] Product Logic - The new Parisi features significant upgrades in its configuration, including a new power system and enhanced safety features, with a performance improvement of 30% compared to the previous generation [3][8] - The vehicle's maximum torque reaches 460 N·m, catering to diverse driving scenarios typical for SUVs [3][5] Space and Comfort - The dimensions of the new Parisi are 5060 mm in length, 1980 mm in width, and 1765 mm in height, with a wheelbase of 2970 mm, highlighting the practicality of the third row [5] - The third-row seats come with heating, electric adjustment for backrest angle and position, and can slide electrically for easier access and luggage space adjustment [5][7] Luxury Features - The brand adopts an "entry-level luxury" strategy, ensuring that all consumers experience a well-equipped third-row space, with features like zero-gravity seats in the front and comprehensive safety configurations [7][8] - The vehicle includes 10 airbags and 13 active and passive safety features, emphasizing that safety is the foundation of luxury [7] Market Opportunities - Priced at 293,800 yuan, the new Parisi is positioned between the family and luxury markets, targeting users aged 40-50 who value performance and practicality, while also appealing to younger families [8][9] - The rapid growth of the mid-to-large hybrid SUV market presents new opportunities, especially among consumers considering high-end new energy SUVs [8][9] Global Strategy - The new Parisi is launched simultaneously in China and the U.S., reflecting the brand's commitment to localizing global models [9] - Modern Automotive has not set specific sales targets for the new model in China but remains open to adjusting strategies based on user feedback [9] After-Sales Service - The company has established parts warehouses in Beijing and Shanghai, ensuring that 95% of commonly used parts are readily available, with most parts delivered within three days to authorized service centers [10] - The after-sales network now covers 110 cities, significantly enhancing service capabilities compared to previous offerings [10] Brand Image and Performance - Modern Automotive aims to rebuild its high-end image through performance vehicles, with the N brand gradually establishing a presence in the Chinese market [12] - The company believes that true performance is not just about specifications but also about precision handling, stability, and durability [12] - The new Parisi represents a strategic move to optimize products around family users' actual usage scenarios, rather than merely increasing configurations or lowering prices [12][13]