张漪：琴澳文旅融合关键在“串珠成链”，形成联动效应

Core Insights - The speech by Zhang Yi emphasizes the importance of cultural and tourism integration as a new trend in industry development and a key driver for deep cooperation between Guangdong and Macau [1] Group 1: Development of Cultural and Tourism Integration - The Starry Degree Camping Town has been operational for over 8 years, attracting a total of 3 million visitors, including 300,000 from Macau, with a year-on-year increase of 30% in annual visitor numbers [1] - The development of Starry Degree is not just about building a tourism resort but involves a "+" thinking approach that continuously expands industry boundaries through cross-industry integration [1] Group 2: Cross-Industry Collaborations - In the education sector, Starry Degree has established the first "Guangdong-Macau Cooperation Skills Talent Evaluation Workstation" and serves as the first training base for Macau University of Tourism in mainland China [2] - In the sports sector, events like the Hengqin Marathon and the "Starry Degree Cup" basketball tournament have been organized to promote deep integration of "sports + tourism" [2] - The collaboration with brands such as NIO and Zhuhai Drama Troupe has created a diverse camping ecosystem, enhancing visitor experiences through innovative projects like the immersive children's play "Museum Adventure" [2] Group 3: Linking Resources and Activities - The core of Guangdong-Macau cultural tourism integration is described as "stringing pearls into a chain," with Starry Degree actively linking resources from Macau and the Greater Bay Area to create signature events [3] - Events like "Celebrating the New Year in Guangdong and Macau" have been successfully held for five consecutive years, promoting mutual market access through creative activities and multi-stop travel route designs [3] Group 4: Recognition and Impact - Starry Degree Camping Town has received widespread recognition, being named a "Demonstration Base for RV Camping Tourism" in 2018 and nominated as one of the "Top Ten Innovative Projects in Cultural Tourism Integration" in 2021 [4] - The integration of cultural tourism not only reflects consumer upgrades but also serves as a source of new productive forces, contributing to the integration of Guangdong and Macau and the diversification of Macau's industries [4]