Guan Cha Zhe Wang·2025-09-04 07:48Core Viewpoint - Japanese automakers, including Honda, Nissan, and Mitsubishi, are significantly expanding their product lines, particularly focusing on hybrid and electric vehicles in response to market demands and competitive pressures [1][3][20]. Group 1: Honda's Strategy - Honda is launching the Prelude model, its first hybrid vehicle in 25 years, aiming to showcase a new interpretation of driving pleasure [3]. - The company is also introducing its 0 series electric vehicle prototypes, with plans for a crossover and sedan to debut next year [5]. - Acura, Honda's luxury brand, plans to add hybrid models, with speculation that popular models like the RDX may be among the first to feature hybrid technology [8]. Group 2: Nissan's Plans - Nissan is set to introduce multiple hybrid models, including the Rogue and Pathfinder, to counter declining sales in key markets [10][12]. - The company aims to deliver nearly 20 new and upgraded models to the U.S. and Canada by spring 2027, with 90% of these models featuring electric versions [10]. - Nissan's strategy includes offering various powertrain options for its main products, adapting to market needs [12]. Group 3: Mitsubishi's Aggressive Expansion - Mitsubishi plans to double its product lineup in the U.S. by early 2031 and will convert four existing models to include hybrid and electric options [15]. - The company will share Nissan's CMF-EV platform and introduce a compact electric crossover and a sporty passenger vehicle in the next decade [15]. - Mitsubishi's immediate plans include launching a hybrid version of the Outlander in 2026 and a new off-road hybrid model by the end of next year [17]. Group 4: Market Trends and Challenges - The global market for electric and hybrid vehicles is projected to grow significantly, with a 25% increase in new sales expected by 2025 [17]. - Japanese automakers have been slow to adapt to the electric vehicle trend, resulting in a market share of only 1.56% for Japanese electric vehicles compared to the global average [19]. - The shift towards hybrid technology is seen as a necessary step for Japanese automakers to remain competitive amid changing market dynamics and consumer preferences [20].