庄园牧场涨3.07%，成交额8483.98万元，近3日主力净流入-651.95万

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is leveraging new marketing strategies and product diversification to navigate challenges in the traditional dairy industry and expand its market presence [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, and fermented dairy products under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][8]. - The company was established on April 25, 2000, and went public on October 31, 2017. It is headquartered in Lanzhou, Gansu Province [8]. Financial Performance - For the first half of 2025, the company reported revenue of 420 million yuan, a year-on-year decrease of 1.31%. The net profit attributable to shareholders was -27.67 million yuan, an increase of 68.50% compared to the previous year [9]. - The company's main business revenue composition includes liquid milk and dairy products at 92.63%, livestock farming at 4.60%, and others at 2.77% [9]. Market Strategy - The company has implemented a series of integrated marketing strategies, including promoting new products through tourism routes and leveraging social media platforms for marketing. This approach aims to enhance brand awareness and drive sales [2][3]. - The company has also entered the pet food market with its brand "Safiyy," which features a unique "milk beef" ingredient, targeting new growth opportunities [3]. Market Position - Lanzhou Zhuangyuan Pasture has established itself as a leading dairy product company in Gansu and Qinghai, holding a market share of approximately 20% [3]. - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Shareholder Information - As of June 30, 2025, the number of shareholders was 20,800, a decrease of 17.22% from the previous period. The average circulating shares per person increased by 20.81% to 8,237 shares [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.19 million yuan distributed over the past three years [10].