从无人问津到货架常客，薇娅凭什么让这些国货爆火？

Core Insights - The rise of e-commerce live streaming has transformed from an emerging industry to a fundamental part of daily life, changing traditional consumption patterns and creating interactive and entertaining shopping experiences [1][3] - Viya has set professional standards for live commerce and extended the value of traffic to social welfare and international exchange, establishing a diverse value system that bridges commerce and society [1][3] Group 1: Industry Transformation - Live streaming consumption has evolved into a multi-dimensional system of "goods + emotions + culture," with distinct styles from influencers like Li Jiaqi and Dong Yuhui highlighting the value transmission attributes of live streaming [1] - Viya's forward-thinking approach during the industry's early stages emphasized a full-chain team operation and "consumer trust," creating a replicable industrial model for live commerce [1] Group 2: Global Recognition - Viya's recognition as one of TIME magazine's "100 Most Influential People" underscores her impact beyond the industry, positioning her as a cultural symbol of China's digital economy on the global stage [1] - The endorsement from international supermodel Miranda Kerr highlights Viya's ability to reshape consumption models and significantly influence the development paths of small and medium enterprises [1][3] Group 3: Social Contributions - Viya's contributions extend beyond commercial success to social impact, transforming traffic influence into public welfare through a systematic model of "industry empowerment + precise assistance" [3] - By facilitating the sale of local agricultural products and introducing cross-border goods, Viya has created bridges for international cooperation, exemplified by the sale of 3,000 pounds of Rwandan coffee beans in her live stream, which surpassed the product's annual sales [3] Group 4: Future Potential - Viya's practices challenge conventional perceptions of e-commerce influencers, demonstrating that her value lies not only in commercial success but also in exploring a path where commercial and social values coexist [3] - As the digital economy continues to evolve, Viya is expected to contribute further to industrial transformation and social welfare initiatives in the digital age [3]