Bei Ke Cai Jing·2025-09-04 09:04Core Viewpoint - The performance of gold jewelry companies is showing significant divergence despite the rising international gold prices, with some brands experiencing substantial growth while others face declines in revenue and profit [1][2]. Group 1: Company Performance - Laopuhuang reported a remarkable increase in revenue and net profit, with growth rates of 251.0% and 285.8% respectively, although its gross margin slightly decreased to 38.1% [1]. - Zhou Dazheng experienced a significant revenue decline of 43.9% year-on-year, with a slight net profit decrease of 1.3% [1]. - Laofengxiang and Zhou Shengsheng also saw revenue declines of 16.5% and 13.1% respectively [1]. - In contrast, Chaohongji and Zhou Liufu reported growth, with Chaohongji achieving a revenue of 4.102 billion yuan, up 19.54%, and a net profit increase of 44.34% [1]. - Zhou Liufu's revenue reached 3.15 billion yuan, growing by 5.2%, with a net profit increase of 11.9% and online sales accounting for 52% of its revenue [1]. Group 2: Market Trends - The overall consumption of gold jewelry in China decreased by 26% year-on-year, while investment demand for gold bars and coins increased by 23.69% [2]. - There is a shift in consumer preferences towards lighter, high-value products, putting pressure on leading brands [2]. - Many companies are reducing the number of franchise stores, with Laofengxiang, Zhou Liufu, and Zhou Dazheng closing 279, 274, and 344 stores respectively, while focusing on online sales and overseas expansion as new growth points [2].