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中国光大银行:践行“以客户为中心”的服务理念
Ren Min Wang·2025-09-04 09:12

Core Viewpoint - Under the dual background of deepening transformation in retail banking and the increasing demand for wealth management among residents, the company actively practices a customer-centric service philosophy, aiming to provide more intelligent and personalized wealth management services, thereby injecting strong momentum into family wealth preservation and appreciation [1]. Group 1: Wealth Management Features - The company focuses on creating value for customers by building a distinctive "Sunshine Wealth" brand, emphasizing three main features: a wide range of quality products, strong innovation, and excellent service, which form a differentiated competitive advantage [1]. - The company has developed a robust and diverse product matrix, covering cash, fixed income, fixed income+, mixed, and equity products, continuously enriching the types of "fixed income+" products [1]. - Recent innovations include a new model for regular investment in wealth management, offering targeted investment products that lock in income goals, popular investment products, and stable income products [1]. Group 2: Product Management and Risk Control - The company has established a comprehensive product management system covering the entire lifecycle of wealth management products, ensuring integrated processes and refined management [2]. - Strict product risk rating standards are in place, evaluating investment targets, return structures, and risk characteristics to ensure product quality and safety from the source [2]. - Real-time monitoring of product performance is conducted, with automatic alerts for abnormal fluctuations, allowing for immediate adjustments to investment strategies and enhanced risk warnings [2]. Group 3: Technological Empowerment and Service Efficiency - The company is advancing intelligent service upgrades, integrating cloud consulting, cloud review, and cloud companionship into its services [3]. - Over 5,000 wealth managers have access to a digital platform that allows them to share investment knowledge and market dynamics, providing real-time, personalized services to clients [3]. - The company aims to continuously enhance the competitiveness of its products and services by exploring diverse service models that align with customer lifestyles, while strengthening the integration of technology and business [3].