中国广告协会：汽车无底线营销是内卷表现，要踩下“刹车板”

Group 1 - The Chinese Advertising Association emphasizes the importance of adhering to legal and ethical standards in advertising and marketing within the automotive industry, urging manufacturers and marketers to avoid reckless promotional practices [1][2] - The association highlights that the prevalence of unethical marketing practices in smart connected vehicles leads to a "lose-lose" situation for all parties involved, damaging market order and creating unfair competition [1] - It warns that such practices not only harm consumer rights but also jeopardize brand trust and reputation, potentially resulting in severe consequences for brands due to legal penalties and public skepticism [1] Group 2 - The association calls for automotive manufacturers to stop engaging in disordered marketing practices, which include false advertising and unfair competition, thereby disrupting the competitive environment [2] - It stresses the responsibility of automotive manufacturers as the primary accountable parties in advertising and marketing, urging them to adopt a responsible marketing mindset and promptly rectify non-compliant advertisements [2] - The association also encourages advertising and marketing agencies, as well as content distribution platforms, to enhance content verification processes and refrain from producing or disseminating illegal or non-compliant content [2]