赏秋错峰游快速升温：热门城市机酒价格回调，“银发族”成主力

Core Insights - The tourism market is experiencing a price drop in flights and hotels as the summer peak season ends, creating a "golden period" for travel before the National Day holiday [1][4][5] - The "silver-haired" demographic is becoming a significant portion of travelers during this off-peak season, with a notable increase in bookings for autumn-themed travel products [7][8] Price Trends - Flight prices have significantly decreased, with some routes offering fares as low as 1.2 times the original price; for example, flights from Beijing to Zhuhai are priced at 1.2 times the original fare [2][4] - Hotel prices are also declining, with high-end hotels offering rates lower than during peak seasons; for instance, the price for a room at the W Hotel in Shanghai dropped from 3059 yuan to 2395 yuan per night [5] Traveler Demographics - The "silver-haired" group (aged 50 and above) is increasingly participating in off-peak travel, with a high percentage of bookings coming from this demographic [7][8] - Popular destinations for this age group include traditional tourist spots such as Shanghai, Beijing, and Sanya, as well as autumn-themed locations like Linzhi and Enshi [7][8] Product Offerings - Travel agencies are responding to market demand by launching more quality travel routes that focus on cultural experiences and immersive slow travel [1][10] - Customized travel products targeting the "silver-haired" demographic are being developed, featuring themes like "golden romance" and "colorful scenery" to enhance the autumn travel experience [8][11] Group Travel Trends - There is a shift towards smaller group sizes in domestic travel, with agencies offering tours for groups of 2 to 12 people to provide a more tailored experience [10] - Travel agencies are focusing on quality and depth of experience rather than just sightseeing, with offerings that include local cultural interactions and culinary experiences [10][11]