
Core Insights - The resale prices of the mini version of Labubu have started to decline just one week after its release, with some resellers indicating that the price momentum is weaker compared to the third generation of Labubu [2][4] - The transaction volume for the mini version of Labubu has exceeded 56,000 units within a week, with an average transaction price of 138 yuan, representing a 75% premium over the original price of 79 yuan, although this is a decrease of 10%-60% from the initial resale prices [2][4] - The average transaction price for the hidden version of Labubu has also dropped significantly, from 991 yuan at launch to 679 yuan currently, indicating a reduction in speculative pricing [4][5] Market Dynamics - The rapid price decline of the mini version of Labubu is attributed to a higher supply volume and the presence of 30 different product variants, which has reduced the liquidity in the secondary market [5] - The mini version of Labubu is sold exclusively online, limiting the ability of physical resellers to hoard inventory, which has further contributed to the price drop [5] - The company is expected to launch a second round of mini version Labubu products in October, which may lead to further price fluctuations [5] Competitive Analysis - Compared to the third generation of Labubu, the mini version has seen a significant reduction in premium pricing, with the hidden version of the third generation still commanding an average price of 939 yuan, which is 9.5 times its original price, compared to the mini version's 8.6 times premium [4][5] - The stock price of the company, Pop Mart (09992.HK), has decreased by 5.61% in the five days following the release of the mini version Labubu [5]