舍得酒业：投资者问询核心单品情况，董秘回应市场布局策略

Core Viewpoint - The company is focusing on the mid-to-high-end liquor market and is gradually advancing its brand's national layout while enhancing its marketing strategies [1] Group 1: Financial Performance - The company's revenue from markets outside its base achieved year-on-year growth in Q2 [1] - The e-commerce channel also showed strong performance [1] Group 2: Strategic Focus - The company is concentrating on traditional advantageous markets such as Sichuan, Hebei, Shandong, Henan, and Northeast China [1] - Plans are in place to further consolidate advantages in base markets and accelerate growth in East China [1] Group 3: Marketing Strategy - The company is upgrading its marketing model to focus on "brand IP, terminal scenario, consumer community, and action digitization" [1]