这家持牌消金关闭多地业务

Core Viewpoint - The consumer finance industry is prioritizing risk management over revenue and scale, leading to significant adjustments in business operations and strategies among various companies [2][4]. Group 1: Business Adjustments - Multiple consumer finance companies have shifted their KPI strategies to prioritize risk, indicating that any significant risk in a business area may lead to a halt in operations if revenue targets are not met [2]. - Jincheng Consumer Finance has closed all business operations in Jiangxi, Henan, and Hebei provinces, including mortgage and credit loans, due to potential risks and poor repayment situations [4]. - The adjustments in business operations are primarily driven by high overdue rates in target areas, prompting companies to optimize their operations and potentially leading to layoffs [4][5]. Group 2: Capital and Ownership Changes - Following the entry of state-owned capital, Jincheng Consumer Finance has adopted a more cautious approach, increasing its registered capital from 420 million to 1 billion yuan [4]. - The proportion of local state-owned shareholders in Jincheng Consumer Finance has increased, with significant stakes held by entities like Chengdu High-tech Investment Group [4]. Group 3: Strategic Focus - Jincheng Consumer Finance has been focusing on enhancing its product structure and customer acquisition strategies, emphasizing the activation of existing customers and targeting high-quality new clients [6]. - The company is leveraging partnerships with leading platforms and small loan providers to enhance its small loan business, combining online and offline efforts to maintain profitability [6]. Group 4: Industry Trends - Other consumer finance companies are also adjusting their business models, with some shifting to purely online approval processes and optimizing their operational areas [6]. - The industry is facing pressures related to high pricing and compliance for loan assets, which could impact the financial health of consumer finance companies [7]. - Despite current pressures, many platforms have reported record scales and profits in the first half of the year, indicating a temporary resilience in the market [8].