半年“缩水”2000亿！信用卡，正在失去这届年轻人

Core Viewpoint - Credit cards, once a symbol of consumer freedom, are gradually losing popularity among younger consumers, who prefer alternative payment methods like Huabei and Meituan Monthly Payment due to concerns over fees and debt risks [1][2][3] Group 1: Consumer Behavior - Young consumers express dissatisfaction with credit cards due to annual fees and the risk of overspending, leading them to favor more manageable payment options [2][4] - The shift in consumer preferences is evident as younger generations find credit cards less appealing compared to newer financial products that offer smaller, more controllable credit limits [8][10] - Concerns about falling into debt traps and the perception that credit cards are primarily used by older generations contribute to the decline in credit card usage [10][11] Group 2: Banking Sector Impact - The decline in credit card usage is reflected in the financial reports of banks, with a total reduction of 200 billion yuan in credit card balances among 14 banks in the first half of 2025 [3][11] - Major banks are experiencing pressure on credit card account openings, leading to increased promotional efforts, including attractive gifts for new cardholders [11][12] - Despite these efforts, most banks report a decrease in credit card loan balances, with notable declines at institutions like Bank of China and Ping An Bank [12][13] Group 3: Financial Performance - As of mid-2025, the total credit card loan balance across 14 banks stands at 7.52 trillion yuan, a year-on-year decrease of 2.56% [13] - Banks like China Merchants Bank and CITIC Bank report significant drops in credit card transaction volumes and revenues, indicating a broader trend of declining profitability in credit card services [13][14] - The rising non-performing loan rates in credit card portfolios signal increasing risks for banks, with several institutions reporting higher rates compared to the beginning of the year [14] Group 4: Industry Trends and Recommendations - The overall decline in credit card issuance is attributed to changing consumer behaviors and regulatory impacts, pushing banks to adapt to a more specialized and high-quality development model [15][16] - Experts suggest that banks should focus on creating differentiated credit card products that cater to specific consumer needs, leveraging technology to enhance user experience and engagement [16][18] - Recommendations include improving the adaptability of credit card products to consumer scenarios, simplifying approval processes, and enhancing repayment reminders to better compete with internet-based credit tools [17][18]