左手Labubu，右手拼好饭，当代消费的冰与火之歌

Group 1 - The core viewpoint of the article highlights the dual consumption trends in contemporary China, characterized by a focus on both cost-effectiveness (性价比) and emotional value (情价比) [28][30][39] - The rise of Labubu toys as a symbol of emotional consumption reflects a shift towards products that provide emotional satisfaction and self-expression among young consumers [21][22][24] - Data from Meituan indicates that the demand for affordable meal options is growing, with peak daily orders exceeding 9 million, showcasing a trend towards rational consumption [3][5] Group 2 - The article discusses the pragmatic shift in consumer behavior, where individuals are reassessing value rather than ceasing consumption, as evidenced by declines in sales for luxury brands like LVMH and Chow Tai Fook [5][6][15] - Brands like Mixue Ice Cream and Pang Donglai exemplify successful strategies in achieving high cost-effectiveness through efficient supply chain management and exceptional customer service [9][10][12] - The concept of emotional value in consumption is explored, with nearly 30% of young consumers indicating they purchase for emotional healing, emphasizing the importance of emotional connections in brand loyalty [17][18][19] Group 3 - The article outlines a market bifurcation where brands must either excel in cost-effectiveness or emotional value to survive, with those lacking clear positioning facing significant challenges [30][31][39] - Successful brands are increasingly integrating both cost-effectiveness and emotional value into their strategies, demonstrating that a strong emotional connection can enhance perceived value even in cost-effective offerings [32][33][36] - The evolving consumer culture is shifting from ostentatious consumption to self-fulfilling consumption, indicating a deeper psychological need for personal growth and community belonging [39][40]