苹果要做AI搜索了

Core Viewpoint - Apple plans to launch its self-developed AI search tool, codenamed "World Knowledge Q&A," in spring 2024, integrating it with Siri and expanding it to Safari and Spotlight [4][6][16]. Group 1: AI Search Development - The new AI search tool will operate similarly to ChatGPT and Google's AI Overviews, relying on large language models, with collaboration expected with Google's Gemini model [4][5]. - Apple's internal teams, including those led by Craig Federighi, John Giannandrea, and Eddy Cue, are working together on the search initiative [9]. - The upgraded Siri is expected to provide a more accurate and faster search experience, covering text, images, videos, and local points of interest [6][10]. Group 2: Strategic Implications - By developing its own AI search, Apple aims to reduce its reliance on Google, which currently pays Apple substantial fees to remain the default search engine on Safari [5][15]. - The move is seen as a necessary step for Apple to enhance its AI capabilities and compete more effectively in the AI landscape [16][17]. Group 3: Technical Components - Apple is restructuring Siri around three core components: a planner, a search system, and a summarization generator [11]. - The summarization generator may utilize a customized version of Google's Gemini model, while Apple is also considering its own models for user privacy [12][14]. Group 4: Financial Considerations - Apple previously evaluated partnerships with Anthropic and considered acquiring AI startups like Perplexity and Mistral, but opted for Google's more favorable terms [13][14]. - The decision to continue with Google as the default search engine may reduce the urgency for Apple to develop its own services [15].