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华为三折叠携麒麟9020亮相,折叠屏市场竞争迈向软硬协同阶段
2 1 Shi Ji Jing Ji Bao Dao·2025-09-04 12:33

Core Viewpoint - Huawei continues to strengthen its position in the foldable smartphone market, launching the new Mate XTs and achieving significant market share growth [1][3][10]. Group 1: Product Launch and Features - Huawei launched the Mate XTs, a new foldable smartphone, with a starting price of 17,999 yuan, available for pre-order from September 4 [1]. - The Mate XTs is powered by the Kirin 9020 chip, featuring a 36% overall performance improvement due to system-level optimizations [3]. - The device boasts a 10.2-inch display with a 3K high resolution and a thickness of only 3.6 mm, utilizing advanced hinge technology to reduce thickness [7]. Group 2: Market Position and Performance - Huawei achieved a remarkable 75% market share in the Chinese foldable smartphone market, with 3.74 million units shipped, marking a 12.6% year-on-year growth [3][10]. - Since the launch of its first foldable phone in 2019, Huawei has become the first Chinese brand to exceed 10 million cumulative shipments in this category [4]. Group 3: Industry Trends and Competition - The foldable smartphone market is becoming increasingly competitive, with major players entering the space, including Apple, which is expected to release its foldable device next year [10]. - The industry is shifting focus from hardware innovation to software ecosystems and cross-platform collaboration, emphasizing the importance of user experience [11]. Group 4: Future Outlook - The global foldable smartphone market is projected to reach approximately 19.83 million units by 2025, with Huawei expected to maintain its leading position [10]. - The Chinese market is anticipated to account for over 40% of the global foldable smartphone market in the next five years, driven by continuous innovation [10].