日妆品牌淘宝控价指南：破解低价乱象，3 大实用技巧守护品牌权益

Core Viewpoint - The cosmetics industry, particularly Japanese cosmetics brands, is experiencing significant growth on platforms like Taobao, but faces challenges such as price chaos, intellectual property infringement, and channel disruption, necessitating effective price control strategies for sustainable operations [1][2]. Group 1: Common Issues Faced by Japanese Cosmetics Brands on Taobao - Price Chaos: Some distributors sell products below the official price, undermining the pricing structure and harming legitimate distributors [2][3]. - Intellectual Property Infringement: Unauthorized sellers often use official marketing materials, leading to consumer confusion and brand reputation damage [2][3]. - Channel Disruption: Unauthorized sales across regions and channels complicate inventory management and brand integrity [2][3]. Group 2: Practical Price Control Techniques - Utilize Taobao's Intellectual Property Complaints: Brands can file complaints against unauthorized sellers to remove infringing links quickly [4][5]. - Report Suspected Counterfeit Products: Complaints can be made against sellers using self-taken images to evade infringement claims while selling counterfeit goods [4][5]. - Source Management and Evidence Refutation: Brands should manage sources and prepare to counter seller appeals by providing evidence of infringement [4][5]. Group 3: Complaint Procedures and Evidence Requirements - Required Materials: Brands need to prepare trademark registration certificates, copyright registration, and evidence of infringement for effective complaints [5]. - Complaint Outcomes: Successful complaints can lead to penalties for the offending stores, including credit score deductions and link removals [5]. - Source Tracking: Brands can trace unauthorized sales back to regional distributors to enforce compliance with distribution agreements [5].