当代消费现状：左手Labubu，右手拼好饭

Group 1 - The article highlights the dual consumption trends in contemporary China, emphasizing the coexistence of cost-effectiveness and emotional value in consumer behavior [4][29] - The rise of pragmatic consumption is driven by economic uncertainty, leading consumers to seek high-quality alternatives at lower prices, as evidenced by the decline in sales for brands like LVMH and Chow Tai Fook [8][9] - Brands are pressured to focus on supply chain efficiency and product quality to meet the demand for value-driven purchases, moving away from overpriced products [11][12] Group 2 - Emotional consumption is on the rise, with nearly 30% of young consumers engaging in purchases for emotional healing, reflecting a deeper need for self-care and emotional connection [30][31] - Products that provide emotional value, such as collectibles and cultural items, are increasingly popular, as they resonate with consumers' desires for identity and belonging [35][39] - The success of brands like Labubu illustrates the importance of emotional and social value in consumer purchases, as they serve as symbols of self-expression and community [36][39] Group 3 - The article discusses the integration of cost-effectiveness and emotional value in consumer choices, suggesting that brands must navigate this complex landscape to remain relevant [55][57] - Successful brands are those that can combine high cost-effectiveness with emotional engagement, creating a unique value proposition that resonates with consumers [59] - The evolving consumer landscape indicates a shift from mere possession to a focus on personal growth and self-actualization through consumption [62][64]