Johnnie Walker Celebrates Golf's Fiercest Rivalry with 'The Spirit of the Cup': Bringing Pride, Passion, Progress, and Golf to the Streets with Exclusive Merch by Devereux Golf and Spirited Activations

Core Insights - Johnnie Walker launches a limited-edition 'The Spirit of the Cup' collection in collaboration with Devereux Golf, featuring apparel inspired by golf and New York City [1][3] - The brand introduces limited-time Cocktail Courier kits, including the Keep Walking 18 cocktail, aimed at enhancing fan celebrations [2] - Johnnie Walker is hosting a series of events in New York City to promote golf culture and inclusivity, partnering with FairWays to Leadership to support diversity in leadership through golf [3][4] Group 1: Product Launches - The 'Spirit of the Cup' collection includes jerseys, polos, cardigans, caps, and graphic tees, marking the third collaboration with Devereux Golf since 2024 [1] - Limited-time Cocktail Courier kits are available in USA and Europe-themed editions, featuring exclusive Johnnie Walker cups [2] Group 2: Events and Activations - Johnnie Walker will host events in New York City from September 24 to September 28, featuring watch parties, street golf games, and cocktail samples [5] - The Hypegolf Clubhouse will be open until September 27, offering signature cocktails and merchandise from the 'Spirit of the Cup' collection [5] Group 3: Partnerships and Social Responsibility - Johnnie Walker partners with FairWays to Leadership, a nonprofit focused on expanding access to leadership opportunities through golf literacy [3][11] - The partnership aims to prepare diverse leaders for professional and cultural spaces, emphasizing the importance of networking and representation [4]