消费金融下半场观察：招联2025中期样本——严风控与深价值如何共筑增长韧性

Core Insights - China Unicom's subsidiary, Zhaolian Consumer Finance Co., Ltd., reported total assets of 157.72 billion yuan and net assets of 24.167 billion yuan, with a net asset growth of 6.64%, indicating a positive trend in core operational metrics despite challenges in the consumer finance sector [2] - Zhaolian has successfully balanced scale and quality through risk management and public welfare practices, providing a valuable reference for high-quality industry development [2] Risk Management and Technological Innovation - Zhaolian has established a unique and effective full-process risk control system, achieving a fraud identification rate of 95% and an interception rate of 90% through its self-developed "Fengyun" risk control system [3] - Since its launch in 2022, the system has intercepted fraud losses totaling 790 million yuan and assisted law enforcement in cracking multiple black market cases, showcasing significant results in technology-driven fraud prevention [3] - The company has built a robust "immune system" against fraud by leveraging intelligent technologies, enabling real-time alerts and effective interception of fraudulent activities [3] Service Enhancement through Technology - Zhaolian has transformed its service model by applying large model technology in consumer finance, launching the industry's first open-source large model "Zhaolian Zhilu" [5] - The model has undergone two iterations, resulting in the release of the second generation with 8B and 70B parameter versions, enhancing its reliability in financial applications [5] - The Zhaolian Zhilu model is now widely used across various domains, improving service quality and reducing operational costs [5] Customer Complaint Management - Zhaolian has restructured its risk control logic to address the prevalent issue of customer complaints, creating a comprehensive consumer protection intelligent system based on the "preventive medicine" concept [6] - The company has achieved a first contact resolution rate of 99.04% within 48 hours and a case closure rate of 98.73% within five working days, with a customer satisfaction rate of 98% [6] Social Responsibility and Inclusive Finance - Zhaolian integrates social responsibility into its strategy, focusing on education, rural revitalization, and employment assistance, thereby creating a "finance + society" ecosystem [7] - The company has established "credit book houses" and consumer rights protection education bases in rural areas, contributing to the development of a rural credit system and enhancing community engagement [8] - Zhaolian's initiatives have positively impacted over 6 million rural residents and 4 million students through various educational support programs [8] Industry Transformation and Innovation - Zhaolian is exploring digital transformation in traditional industries, such as developing an intelligent traditional Chinese medicine diagnosis model, "Zhongsi," which has been applied in community healthcare settings [9] - The company has also launched an AI-driven smart waste collection platform, "Lvyuan," promoting environmental sustainability and enhancing operational efficiency in waste management [9] Conclusion - Zhaolian's robust financial performance, effective risk management, and commitment to social responsibility position it as a leader in the consumer finance sector, with the potential to drive high-quality industry development during the consumption recovery phase [10]