降价303万元！圣亚云鼎支付20%股权再登拍卖台，牌照续展仍在中止状态

Core Viewpoint - The auction of a 20% stake in Shengya Yunding Payment Co., Ltd. is set to take place on September 18, with a starting price significantly lower than its previous valuation, reflecting the company's financial struggles and regulatory challenges [1][2]. Company Summary - Shengya Yunding Payment was established in May 2009 with a registered capital of 150 million yuan. The largest shareholder, Yili Resources Group, holds a 70% stake, while Heilongjiang Jinding Communication Technology Group owns 30% [1]. - The company has faced financial difficulties, reporting a revenue of 23,000 yuan and a net loss of 595,300 yuan for the first quarter of 2025. As of March 31, 2025, total assets were valued at 201 million yuan, with total liabilities of 97.93 million yuan, resulting in a net asset value of 103 million yuan [1]. Industry Summary - The payment license transfer prices have been declining, with regulatory scrutiny increasing, leading to significant valuation reductions for payment institutions facing compliance risks and uncertainties regarding license renewals [3]. - The auction of Shengya Yunding Payment's stake is seen as an exception due to the lack of absolute control for new shareholders, ongoing financial losses, and the major shareholder's debt crisis, alongside the suspension of license renewal by the People's Bank of China [3]. - Moving forward, payment institutions with clear core businesses, good compliance records, and strong technical capabilities are expected to attract more investor interest, while those with ongoing losses or complex ownership structures may face increased transaction difficulties [3].