Sou Hu Cai Jing·2025-09-04 15:11Core Viewpoint - The "Seeking Beauty in China Good Deeds Continuous" content creator program has been launched to encourage content creators across various platforms to focus on public welfare and charity topics, aiming to produce high-quality charitable content [1][3]. Group 1: Program Launch and Objectives - The program is open to content creators on platforms such as Douyin, WeChat Video, Kuaishou, Weibo, Bilibili, and others, promoting the recording and sharing of local charitable stories [1]. - The initiative aims to amplify small acts of kindness and ensure they are recognized and sustained [1]. Group 2: Impact and Participation - The "Seeking Beauty in China" campaign has reached all 31 provinces in China and has generated over 113.5 billion views online, showcasing the significant engagement in charitable activities [3]. - During the 2024 "Jiujiu Public Welfare Festival," 32,500 creators produced 219,000 charitable videos, achieving a total view count of 3.95 billion and 64.76 million likes [3]. Group 3: Support from Platforms - Major platforms like Tencent, Kuaishou, and Weibo are set to release plans for supporting charitable content through increased traffic and resources [4][6]. - The 2025 "Jiujiu Public Welfare Festival" will shift from a donation-centric model to a more diverse public welfare action approach, providing richer scenarios for content creators [6]. Group 4: Collaboration and Resources - A collaborative effort among various platforms will establish a "creator public welfare material library" to provide essential resources for content creators [6]. - The "Seeking Beauty in China Good Deeds Continuous" program is seen as a practical implementation of the "Good Deeds Spread Thousands of Miles" initiative, emphasizing its innovative approach to charity communication [7].