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国羽十年重回巅峰,320亿羽毛球市场炙手可热
Sou Hu Cai Jing·2025-09-04 15:10

Group 1 - The core viewpoint of the articles highlights the resurgence of badminton in China, particularly following the recent success of the national team at the 2025 World Badminton Championships, where they won 2 golds, 3 silvers, and 1 bronze, marking a significant achievement after a decade of challenges [4][6][10] - The performance at the championships indicates a strong potential for the upcoming Olympic cycle, with the national team demonstrating resilience and depth in talent [6][10] - Despite the national team's perceived low performance in recent years, badminton as a sport has seen a significant increase in participation and popularity among the general public, with 250 million people engaging in the sport [11][13] Group 2 - The badminton market in China is projected to reach a scale of 32 billion yuan by 2025 and is expected to exceed 45 billion yuan by 2030, driven by the growth in related industries such as equipment manufacturing, venue services, and event operations [22] - The per capita annual spending on badminton has increased from approximately 300 yuan a decade ago to nearly 3,000 yuan today, indicating a clear trend of consumption upgrading within the sport [22][25] - The shift in consumer behavior has moved from basic equipment purchases to a preference for complete professional sets, reflecting badminton's evolution into a lifestyle choice for many participants [25]