年轻人不爱喝啤酒了？德国上半年啤酒销量创32年来新低

Group 1 - The core point of the article highlights a significant decline in beer sales in Germany, with a 6.3% year-on-year drop in the first half of the year, reaching a 32-year low of 3.9 billion liters [1] - The younger generation in Germany is moving away from beer as a daily necessity, influenced by a trend of reduced alcohol consumption and a preference for non-alcoholic or alternative beverages [3] - The decline in drinking among young people has led to a direct impact on the beer market, with 52 out of 1,500 breweries closing in the past two years, marking the largest wave of closures in 30 years [5] Group 2 - The German Brewers Association has warned that 2025 will be an extremely challenging year, citing changes in drinking behavior, reduced consumer willingness, and rising costs of raw materials and energy [5] - The production costs for beer in Germany are estimated to be increasing by 6% annually, exacerbating the industry's difficulties [5] - In response to these challenges, some traditional breweries are accelerating their transformation by actively exploring the non-alcoholic beverage and mixed soda markets [7] Group 3 - The CEO of Paulaner Group, Jörg Bibernik, noted that their substantial carbonated soft drink segment and the successful growth of non-alcoholic beer, which now accounts for over 10% of the market share in Germany, are crucial for their strategy [9]