直播电商进田间 ‘薯’光映红增收路 ——太白县供销联社积极参与市社助农直播活动

Core Viewpoint - The event "Celebrating Harvest and Promoting Income" organized by the Baoji Supply and Marketing Cooperative aims to leverage live-streaming e-commerce to enhance agricultural production and increase farmers' income through the promotion of "Guo Wang Sweet Potato" [1][7]. Group 1: Event Overview - The live-streaming e-commerce event took place on September 1 in Guo Wang Town, focusing on the promotion of "Guo Wang Sweet Potato" to expand sales channels and support farmers' income [1]. - The event featured a full-chain presentation model, showcasing the harvesting and distribution processes of "Guo Wang Sweet Potato" from the fields to consumers [3]. Group 2: Product Promotion - The live-stream emphasized the core characteristics of "Guo Wang Sweet Potato," highlighting its taste, texture, and nutritional benefits, including high starch, protein, and sugar content [5]. - Various cooking methods for sweet potatoes were demonstrated during the live-stream, enhancing consumer interest and engagement [5]. Group 3: Future Plans - The Tai Bai County Supply and Marketing Cooperative plans to continue regular live-streaming sessions on the "Tai Bai Supply and Marketing" Douyin account to promote local specialty agricultural products and support county-level industrial revitalization [7].