Buy, Sell or Hold the Apple Stock Ahead of the Sept. 9 Event?

Core Insights - Apple is set to host a special event on September 9, where it is expected to launch the latest iPhone models, including a slimmer iPhone Air, and potentially retire the Plus model [1][8] - The company will also introduce new software updates across its platforms, including iOS 26 and macOS Tahoe 26, featuring enhancements powered by Apple Intelligence [2][4] Product Launches - Anticipated product launches include the latest versions of iPhone, Watch, and AirPod [1][8] - The iPhone is expected to see a significant update with the introduction of the iPhone Air, while the Plus model may be discontinued [1] Software Developments - Apple will release several software updates, including iOS 26 and watchOS 26, featuring a new design using Liquid Glass and enhanced Apple Intelligence capabilities [2] - New features such as Live Translation and updates to visual intelligence will be included in these software updates [2] Financial Performance - Apple reported record revenues in the June quarter, with double-digit growth in iPhone (13.5%), Mac (14.8%), and Services (13.3%) across various regions [4][5] - The company expects Q4 fiscal 2025 net sales to grow in the mid to high-single digits year-over-year, despite a projected $1.1 billion impact from tariffs [11][12] Market Position - Apple shares have appreciated 17.5% in the past month, driven by strong fiscal results, although they have underperformed compared to peers year-to-date [6][18] - The stock is currently trading above its 50-day and 200-day moving averages, indicating a bullish trend [13] Valuation Concerns - Apple's stock is considered overvalued, with a forward price/sales ratio of 8.28X compared to the sector average of 6.65X [15] - Despite strong product launches and growth prospects, the company's valuation and competition in the smartphone market raise concerns for potential investors [18][19]