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黄金大涨背后,银行布局加快了
Sou Hu Cai Jing·2025-09-04 22:06

Core Viewpoint - The international gold price has reached a new high, surpassing $3600 per ounce, driven by increased market risk aversion and a significant year-to-date increase of over 36% in gold prices [1][10]. Retail Gold Business Expansion - Banks are actively expanding their retail gold business in response to rising consumer demand, with products like investment gold bars and accumulation gold being promoted to capture market share [1][3]. - Industrial and Commercial Bank of China launched a marketing campaign during the Qixi Festival, offering zero-fee accumulation gold purchases through platforms like Alipay and Tencent Finance [1]. - The retail gold business is seen as enhancing customer loyalty and service capabilities, with products like accumulation gold meeting asset allocation and preservation needs, thereby increasing transaction frequency and cross-selling opportunities in wealth management and insurance [3]. Performance Metrics - Postal Savings Bank reported a significant increase in gold accumulation trading amounting to 5.569 billion yuan, a year-on-year growth of 238.78%, and gold sales of 1.424 billion yuan, up 69.16% [4]. - The appeal of retail gold among younger consumers is growing, with nearly 100 million views on social media platforms discussing bank gold bars [4]. Gold Repurchase Services - Banks are enhancing their gold repurchase systems, with Industrial and Commercial Bank establishing 133 new gold repurchase service outlets to improve service coverage and volume [5]. Institutional Gold Business - The institutional gold business is also crucial, offering services such as gold leasing, price hedging, and the sale of precious metal products to corporate clients [6]. - The Shanghai Gold Exchange has approved 13 market makers for interbank gold inquiry trading, with Postal Savings Bank becoming a trial market maker [6]. Insurance Capital Involvement - The entry of insurance capital into the gold market is expected to drive banks' intermediary income through services like transaction execution and asset custody [9][10]. - China Bank reported a 37% increase in precious metal income in the first half of the year, while Industrial Bank led in interbank gold trading volume with over 3 trillion yuan [9][10].