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浙江杭州建德因地制宜开展群众赛事 新安江的“冬泳”火了(县域体育展活力)
Ren Min Ri Bao·2025-09-04 22:17

Core Viewpoint - The article highlights the successful development of a unique sports event in Jiande, Hangzhou, leveraging local water resources to attract swimming enthusiasts and boost tourism [1][7]. Group 1: Event Overview - The "Winter Swimming Challenge" in Jiande has evolved from a local tradition to a significant sporting event, with over 2,800 participants from 120 teams across 16 provinces [1][3]. - The event features swimming in the New Anjiang River, where water temperatures range from 14 to 17 degrees Celsius, providing a unique experience for participants [2][3]. Group 2: Safety Measures - Safety protocols include pre-event trials for participants, 30 rescue boats on the river, and 16 lifeguards stationed every 100 meters, along with four medical points staffed by 20 medical personnel [5][6]. Group 3: Brand Development - The event has been rebranded from "Endurance Warrior Challenge" to "Winter Swimming Challenge" to enhance its appeal, with notable swimmers invited to participate, increasing its visibility [6]. - The event's online presence has surged, with over 120 million views of related content, attracting a younger demographic, with participants aged 20-40 increasing by 73.3% compared to the previous year [6]. Group 4: Economic Impact - The event has significantly boosted local tourism, with 213,300 visitors during the event, a 12.5% increase year-on-year, and tourism revenue reaching nearly 28 million yuan, up 16% [7]. - Jiande is also expanding its offerings in extreme sports, with plans for a new diving facility, further enhancing its appeal as a destination for adventure sports [7][8].