医疗科普不能成为牟利工具（健康焦点）

Core Viewpoint - The rise of "self-media" in healthcare has led to a proliferation of medical popularization efforts, but the quality is inconsistent, with some "internet celebrity doctors" exploiting their authority for profit, misleading the public under the guise of medical education [1][2]. Regulatory Actions - In August, multiple government departments issued a notice to regulate "self-media" medical popularization, aiming to enhance awareness of proper practices and prevent misinformation [1][3]. - The notice emphasizes the need for a collaborative governance approach to address the chaos in medical popularization, involving market regulation, health supervision, and internet information management [4]. Legal Implications - Actions by "internet celebrity doctors" that promote specific products during educational sessions violate various laws, including the Medical Practitioners Act and advertising regulations, potentially leading to severe legal consequences [3][4]. - The recent guidelines from the State Administration for Market Regulation and the National Health Commission clarify the recognition and regulation of disguised medical advertisements [3]. Quality Improvement Initiatives - There is a call to increase the supply of quality medical popularization content to diminish the market for "pseudo-popularization" [5]. - The focus should be on delivering authoritative and professional health knowledge to the public in accessible formats [5]. Role of Medical Professionals - Medical professionals are seen as the primary force in delivering quality medical popularization, with an emphasis on maintaining the scientific integrity of the information shared [8][10]. - Doctors are encouraged to focus on their areas of expertise and avoid using popularization as a means for profit [10]. Case Studies - Personal stories highlight the importance of early detection and education in healthcare, demonstrating the potential consequences of neglecting medical advice [6][7]. - Successful examples of doctors engaging in medical popularization through various media formats illustrate the positive impact of well-informed health communication [7][9].