Core Insights - The city of Tianmen in Hubei has emerged as a significant hub for the clothing e-commerce industry, selling over 600 million pieces of clothing and achieving a transaction volume exceeding 50 billion yuan [1][3] - The clothing e-commerce sector in Tianmen has seen remarkable growth, with transaction volume increasing from 7 billion yuan in 2021 to 51.3 billion yuan in 2024, reflecting an average annual growth rate of 92% [3][5] - Tianmen's GDP growth rate reached 7.2% in the first half of the year, ranking third in Hubei, with the clothing e-commerce sector contributing over 30% year-on-year growth [5][6] Industry Development - The rapid expansion of the clothing e-commerce industry in Tianmen has created over 3,000 jobs and led to the establishment of a cross-border e-commerce base and smart manufacturing center [3][6] - The city has strategically invested 8 billion yuan in a chemical fiber textile industrial park and 2.36 billion yuan in cross-border e-commerce infrastructure, along with implementing 17 specific policies for the textile and clothing industry [10] - Tianmen has launched a regional public brand "Tianmen Yishang" to promote high-end and branded clothing e-commerce, which has facilitated over 4,000 certified business entities and completed transactions exceeding 400 million yuan [10][12] Talent and Workforce - The return of skilled workers from the clothing industry, who previously migrated to coastal regions, has significantly contributed to the local e-commerce sector's growth [6][10] - The local government has initiated a "Thousand-Person Training Program" to address workforce shortages, training nearly 3,000 professionals annually in various e-commerce-related fields [17] - The number of individuals employed in Tianmen's clothing e-commerce sector has reached 160,000, reflecting the industry's robust growth [17][18] Economic Impact - The clothing e-commerce industry has become a vital economic driver for Tianmen, with one in three households involved in the sector, contributing to a net population growth for two consecutive years [13][15] - The city has experienced a 17% increase in birth rates, marking a significant demographic shift attributed to the thriving local economy [15] - Tianmen's residents have seen the fastest growth in disposable income and other key economic indicators in Hubei, driven by the success of the clothing e-commerce industry [18]
一年卖出超6亿件服装 这个城市服装电商产业异军突起
Yang Shi Wang·2025-09-04 23:20