“小订过万”是假的，车企乱编数据虚假宣传，都是被内卷给逼的？

Core Viewpoint - The automotive industry is facing issues of integrity and transparency, with some brands resorting to misleading marketing tactics such as fabricating order numbers to create a false sense of demand [1][2][4]. Group 1: Industry Practices - Some advertising companies are preparing "small orders over ten thousand" strategies months before product launches, which violates industry ethics and possibly legal regulations [1]. - The phenomenon of announcing over ten thousand orders shortly after the pre-order phase is prevalent across both mainstream and high-end electric vehicle markets, indicating a lack of confidence among brands in their products [2][4]. - The cost of fabricating small order numbers is low compared to the potential short-term attention it generates, leading some companies to prioritize this tactic over genuine marketing efforts [4]. Group 2: Consumer Behavior - Consumers are influenced by the "bandwagon effect," where the perception of high order numbers encourages them to follow suit in purchasing decisions [2]. - It is advised that consumers maintain rational thinking regarding promotional data and consider their personal preferences before making significant purchases [5]. Group 3: Competitive Landscape - The automotive industry has seen a rise in unethical practices as brands struggle to compete, leading to tactics such as price wars and misleading marketing [6][10]. - The emergence of "zero-kilometer used cars" is a tactic used by some dealers to artificially inflate sales figures, which ultimately disrupts both new and used car markets [7][9]. - Industry leaders have called for a shift away from harmful competition and towards a focus on technological advancement and value creation [10]. Group 4: Regulatory Environment - Regulatory bodies are beginning to address the rampant issues within the automotive sector, including exaggerated claims and deceptive pricing practices [11]. - Despite these efforts, the competitive nature of the market means that some brands may continue to engage in unethical practices to gain market share [11].